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Digital marketing is the collection of all those marketing techniques which either use electronic media or internet. Digital marketing covers all forms of digital mediums like search engines, social media, mobile devices, digital advertising, and a wide range of other digital channels to promote the products and services of brands. Marketing is all about targeting […]
Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes Roger Montti / October 5, 2021 Google’s John Mueller offered his feedback on the SEO practice of linking out to authoritative websites. John Mueller explained the background of this SEO tactic and offered Google’s point of view about it, saying that […]
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Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to be on the same page. However, there are a few aspects of a digital campaign that marketers may not always consider prior to creating a strategy. As leaders in the […]
With consumer behavior changing through the pandemic, small businesses are pivoting to meet them. The COVID-19 pandemic has changed the way consumers spend money and, as a result, small businesses have also pivoted to meet consumers where they browse, shop and watch. According to a report by SCORE, as reported by Yahoo! Finance, 91 per cent […]
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