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Digital marketing is the collection of all those marketing techniques which either use electronic media or internet. Digital marketing covers all forms of digital mediums like search engines, social media, mobile devices, digital advertising, and a wide range of other digital channels to promote the products and services of brands. Marketing is all about targeting […]
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Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to be on the same page. However, there are a few aspects of a digital campaign that marketers may not always consider prior to creating a strategy. As leaders in the […]
With consumer behavior changing through the pandemic, small businesses are pivoting to meet them. The COVID-19 pandemic has changed the way consumers spend money and, as a result, small businesses have also pivoted to meet consumers where they browse, shop and watch. According to a report by SCORE, as reported by Yahoo! Finance, 91 per cent […]
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Steven Santarpia and his team at Steven Santarpia Consulting are open for business. If you need digital marketing services, please give them a call. Back to Business As Usual Video
Steven Santarpia Consulting Digital marketing is the next breakthrough technique that is used by businesses around the world to expand their influence within their target audience. There was a time when conventional promotion techniques were used to promote products and services. But the rapid technological advancement has brought digital marketing into the domain of brand […]