Steven Santarpia Consulting SEO Optimization
Steven Santarpia, a digital marketing professional, discusses SEO strategies to help your business excel. Search Engine Optimization (SEO) is undoubtedly among some of the great weapons which can help you expand your business. You need to do your homework before starting your venture as an aspiring entrepreneur. Your main goal at your business should be to reach out to your audience and promote your brand. And this is where SEO kicks in! Steven Santarpia SEO strategies have a proven track record.
If you are at crossroads about what digital marketing strategies you should opt for, SEO should be your primary choice! In this blog, I, Steven Santarpia, as an expert digital marketing consultant, will discuss what is SEO in-depth and how SEO can help your business succeed.
What Is Search Engine Optimization (SEO)?
SEO, as the name suggests, works to optimize your visibility all-over the search engines. It is the way to increase the quality and quantity of the traffic your website gets organically, without you having to pay for higher rankings. It is based upon the topics people search online and what website and content relate to their search keywords best.
How Does SEO Work?
SEO may seem like magic to you that shows you all the relevant info about the terms that you write inside the search bar of Google, Bing, or any search engine. None of it happens magically. There are some specific standards that enable SEO to work the way it does.
SEO of your website depends on numerous factors.
Firstly, it is the loading time of your website. Websites that take more than 3 seconds loading time loses 40% of its visitors. Slow page loading discourages a buyer from waiting and reduces your website traffic, eventually reducing your sales. And Google added site-speed as a great factor contributing to your SEO.
Next, it is the quality of the contents you publish at your site. Just because the rankings are done automatically doesn’t mean you can pile up keywords and serve no good content at all. Your focus should be to write for humans and integrate keywords accordingly. When you don’t think of search engines and rather write your audience’s thinking, you are naturally considered for higher rankings. And our Content Creators at Steven Santarpia Consulting make sure that your contents are for the people, ensuring higher Search Engine Optimization.
Then, it is the meta descriptions of your pages. Meta descriptions are the first thing the search engines serve to your audience, and it does not like any duplicates. So, give your best in writing an attractive and unique meta description to boost your organic ranking.
Also, try and keep up with simple URLs. If the URL of your website and pages are hard to understand for people, the search engine would also refuse to rank it higher. Moreover, don’t ignore the importance of adding the right keywords in your image URLs. There is a page solely dedicated to the images; you are highly likely to score a great audience from there.
Further, you need to focus on Web Analytics and the creation of Backlinks.
Last but not least, consistently create and publish quality content on your website. The more you enrich your website with SEO-optimized, engaging, and knowledgeable content, the more likely you will have a greater reach. And when you collaborate with the expert Content Creation and SEO Optimization Team at Steven Santarpia Consulting, you can rest assured of your website’s SEO!
Why Is SEO Important For Your Business?
SEO is the primary source of your website traffic
The organic traffic that search engines provide you is a major part of the exposure you get; you get the most traffic from them. Alone, Google is responsible for 75% of the total organic traffic a website gets. Then there are other search engines like Yahoo! and Bing. Without being on the 1st page, you are highly unlikely to get any audience interaction. And killer SEO strategies ensure that for your business! Having great Search Engine Optimization secures your position higher than your competitors, too.
Good SEO ensures higher user satisfaction.
SEO, of course, is the best way to get organic traffic. And among the various scales that search engines consider while ranking your website, the user interface is a great factor. Search engines look for content that is made for humans. It checks the loading speed of the website and considers whether you are providing exactly what you claim. And when you have a better user interface, it is natural your business will have a greater audience and higher sales.
Good SEO ensures higher sales.
For people to apprehend your expertise, your brand must get all the exposure it can get. And when you have the correct SEO strategies in place, it ensures more traffic and higher ranking on relevant search terms. These factors result in an excellent user interface for your website. So, that naturally generates higher sales and scopes for your business.
SEO is a long-lasting strategy for your business
SEO is a highly impactful tool to help your business reach greater success. The more time and effort you spend on your website’s SEO, the more you are likely to get better results. With consistent SEO optimization from Steven Santarpia Consulting, you are sure to see a steady rise in your website traffic over time!
SEO understanding will give you an understanding of the changing trends
The internet is changing continuously. The search engines are monitoring user activities regularly and updating their settings. So, without the knowledge and updated SEO techniques, you won’t be able to keep up with the changing trends, and you would face a challenge in ranking high.
So, when you have a great grasp of SEO, your website will have constant traffic, rank higher than your competitors, and high ROI.
SEO is a comparatively budget-friendly digital marketing approach
When you are looking for cheap digital marketing approaches that work, investing in SEO should be your first choice. While other services may or may not ensure a long-term sustainability and client interface, investing your money on SEO would ensure higher traffic, resulting in higher revenue.
At Steven Santarpia Consulting, we understand the importance of your business to you. We understand that you are working relentlessly to establish an influential brand. So, we are also thriving to give you the best consulting regarding what would take you on top! And undoubtedly, SEO Optimization will help you achieve your goals! Steven Santarpia SEO strategies are proven to grow your business.