But businesses — especially small businesses such as sole traders and family operations — don’t always have the resources to dedicate to digital marketing. Like a lot of the other things that get done within a small business, the owner or their few colleagues tend to take on many of the tasks required for the running of the operation day to day. With the right knowledge, however, small business owners can delve into the world of digital marketing with limited expenses, and test and learn strategies to promote their business. Knowing how to build an engaged Instagram following is an essential digital marketing tool, as is knowing the ins and outs of running Facebook ads. Engaging with potential customers on these platforms can help a business start to find new sources for sales, build a customer base, and grow in size.