With consumer behavior changing through the pandemic, small businesses are pivoting to meet them.
The COVID-19 pandemic has changed the way consumers spend money and, as a result, small businesses have also pivoted to meet consumers where they browse, shop and watch. According to a report by SCORE, as reported by Yahoo! Finance, 91 per cent of small businesses will make use of digital marketing this year. Of course, digital marketing is an essential method of promoting a small business, bringing relevant advertising to targeted audiences where they’re already a willing participant — think website marketing, social media marketing and content marketing.